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The people who run Danza Fashion know what every prom girl doesn't want to look like in her big night out–like everyone else. With that goal in mind, the company offers a way to prevent that from happening, no matter what the formal occaision, with its collection of unique gown designs.

Danza Fashion's signature feature is intricate three-dimensional hand beadwork on 100 percent silk fabric and unique, eye-catching cuts that set the company's dresses apart. Kate Lucado, the creative force behind the Danza collections, aims for high impact when dreaming upp her eclectic gown line, turning out dresses with a combination of attributes. She uses words such as "beautiful, outstanding, edgy, romantic, functional, werable, timeless, elegant, and sophisticated" to describe the look she is after. Adds Ms. Lucado, "Consumers justlove the deign and the hand feel of our dresses."

Yet for all the drama built into a Danza creation, Ms. Lucado doesn't skimp on practical considerations and features. "We design our dresses with the consumers in mind," she says, pointing out the company's multifunctional line of demure, timeless, and elegant dresses and evening tops for all occaisions–prom, cocktail parties, dances, or an evening at a black-tie social event. The company strives to manufactureendurance into every piece with expert craftmanship based on 30 years of fashion-industry experience, while also adding such features as insert-able undergarments to bring out the best in a woman's contouredphysique. "Every season, we design a couple of dresses with sleeves to meet the needs of a particular group of customers," says Ms. Lucado. "We also offer larger sizes through special orders. "The result has been that woman of all ages–from teenage prom-goers to golden-age matrons with a chic streak–are discovering their inner "star quality" in a Danzacreation.

As intricate as its beading is, so too is the step-by-step creative designs and manufacturing behind a Danza dress. Research, trend forecasts, and creative explorations are combined with talent, knowledge, and experience to arrive at new dress design, fabric selection until, detail and styling, the approved sample must pass another tough test–a review by all of the company sales representatives. After a Danza fashion line debuts at major buyers' markets in the nation's fashion capitals, factory orders mat still be ubject to very specific modifications, updates, and measurement corrections before final production.

Danza's collections go before retailers who attend major trade show in las Vegas, New York City, Los Angeles, Dallas, Atlanta, Miami, and San Francisco. In addition, sales representatives visit select fashion retailers in person throughout the U.S. to show samples. Catalogs and the company's web site, www.danzafashion.com, help to fill in the details and communicate the company's design direction.

And what is the foundation of Danza's fashion focus? We do special, unique designs which are different from everyone," says Ms. Lucado. "Our motto is: Do not follow everybody. Do what they don't do. Be outstanding, an extremely dedicated to delivering celebrity status in every piece we produce."

Ms. Lucado brings more than 30 years experience to her work, as a designer, production manager, technical support manager, and business operations vice president. She has handled everything from jeans, knits, sweater, coordinates, and blouses to active wear, evening wear, and dresses for evening, special occasion, and prom dresses propelled her into the world of hand beading, which has in turn helped her company to thrive.

In the immediate future, the company intends to offer more choices of colors within each style, while adding new items with fresh design ideas and the signature styling and classic touches of bead decoration that has given Ms. Lucado and Danza an enthusiastic following in the social occasion fashion industry.

Look for our advertisements published in Pageantry Magazines as well as Citizen Culture Magazine.

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	The people who run Danza Fashion know what every prom girl doesn't want to look like in her big night out–like everyone else. With that goal in mind, the company offers a way to prevent that from happening, no matter what the formal occaision, with its collection of unique gown designs. Danza Fashion's signature feature is intricate three-dimensional hand beadwork on 100 percent silk fabric and unique, eye-catching cuts that set the company's dresses apart. Kate Lucado, the creative force behind the Danza collections, aims for high impact when dreaming upp her eclectic gown line, turning out dresses with a combination of attributes. She uses words such as "beautiful, outstanding, edgy, romantic, functional, werable, timeless, elegant, and sophisticated" to describe the look she is after. Adds Ms. Lucado, "Consumers justlove the deign and the hand feel of our dresses." Yet for all the drama built into a Danza creation, Ms. Lucado doesn't skimp on practical considerations and features. "We design our dresses with the consumers in mind," she says, pointing out the company's multifunctional line of demure, timeless, and elegant dresses and evening tops for all occaisions–prom, cocktail parties, dances, or an evening at a black-tie social event. The company strives to manufactureendurance into every piece with expert craftmanship based on 30 years of fashion-industry experience, while also adding such features as insert-able undergarments to bring out the best in a woman's contouredphysique. "Every season, we design a couple of dresses with sleeves to meet the needs of a particular group of customers," says Ms. Lucado. "We also offer larger sizes through special orders. "The result has been that woman of all ages–from teenage prom-goers to golden-age matrons with a chic streak–are discovering their inner "star quality" in a Danzacreation. As intricate as its beading is, so too is the step-by-step creative designs and manufacturing behind a Danza dress. Research, trend forecasts, and creative explorations are combined with talent, knowledge, and experience to arrive at new dress design, fabric selection until, detail and styling, the approved sample must pass another tough test–a review by all of the company sales representatives. After a Danza fashion line debuts at major buyers' markets in the nation's fashion capitals, factory orders mat still be ubject to very specific modifications, updates, and measurement corrections before final production. Danza's collections go before retailers who attend major trade show in las Vegas, New York City, Los Angeles, Dallas, Atlanta, Miami, and San Francisco. In addition, sales representatives visit select fashion retailers in person throughout the U.S. to show samples. Catalogs and the company's web site, www.danzafashion.com, help to fill in the details and communicate the company's design direction. And what is the foundation of Danza's fashion focus? We do special, unique designs which are different from everyone," says Ms. Lucado. "Our motto is: Do not follow everybody. Do what they don't do. Be outstanding, an extremely dedicated to delivering celebrity status in every piece we produce." Ms. Lucado brings more than 30 years experience to her work, as a designer, production manager, technical support manager, and business operations vice president. She has handled everything from jeans, knits, sweater, coordinates, and blouses to active wear, evening wear, and dresses for evening, special occasion, and prom dresses propelled her into the world of hand beading, which has in turn helped her company to thrive. In the immediate future, the company intends to offer more choices of colors within each style, while adding new items with fresh design ideas and the signature styling and classic touches of bead decoration that has given Ms. Lucado and Danza an enthusiastic following in the social occasion fashion industry. Look for our advertisements published in Pageantry Magazines as well as Citizen Culture Magazine. FORMAL DRESSES \| EVENING DRESSES \| COCKTAIL/SHORT DRESSES PROM DRESSES \| EVENING TOPS \| TOPS & JEANS \| ACCESSORIES \| BARGAIN HUNTING FIND MY SIZE \| FAQ